#popular

We track 90 posts using #popular across 6 networks, carrying 25.8M engagement between them — an average of 286.5K per post.

It is used most on TikTok: 41 of the 90 posts we hold, 46% of the total.

Where it performs hardest per post, though, is Instagram, averaging 1.7M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →