#poltergeist

We track 23 posts using #poltergeist across 2 networks, carrying 6.1M engagement between them — an average of 265.6K per post.

It is used most on Instagram: 22 of the 23 posts we hold, 96% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 277.6K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →