#plottwist

We track 21 posts using #plottwist across 3 networks, carrying 13M engagement between them — an average of 619.4K per post.

It is used most on TikTok: 16 of the 21 posts we hold, 76% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 797.5K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →