#phd

We track 240 posts using #phd across 7 networks, carrying 5.8M engagement between them — an average of 24.3K per post.

It is used most on Bluesky: 119 of the 240 posts we hold, 50% of the total.

Where it performs hardest per post, though, is TikTok, averaging 244.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →