#outdoor

We track 1002 posts using #outdoor across 6 networks, carrying 31.6M engagement between them — an average of 31.6K per post.

It is used most on Douyin: 769 of the 1002 posts we hold, 77% of the total.

Where it performs hardest per post, though, is Instagram, averaging 132K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →