#original_music

We track 65 posts using #original_music across 1 network, carrying 5.1M engagement between them — an average of 78.3K per post.

It is used most on Douyin: 65 of the 65 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 78.3K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →