#omg

We track 197 posts using #omg across 5 networks, carrying 30.8M engagement between them — an average of 156.6K per post.

It is used most on TikTok: 170 of the 197 posts we hold, 86% of the total.

Where it performs hardest per post, though, is Instagram, averaging 580K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →