#nyc

We track 911 posts using #nyc across 7 networks, carrying 27.6M engagement between them — an average of 30.3K per post.

It is used most on Bluesky: 659 of the 911 posts we hold, 72% of the total.

Where it performs hardest per post, though, is Instagram, averaging 149.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →