#notonething

We track 24 posts using #notonething across 1 network, carrying 24.3M engagement between them — an average of 1M per post.

It is used most on TikTok: 24 of the 24 posts we hold, 100% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 1M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →