#nostalgia

We track 2272 posts using #nostalgia across 8 networks, carrying 117.1M engagement between them — an average of 51.6K per post.

It is used most on Douyin: 985 of the 2272 posts we hold, 43% of the total.

Where it performs hardest per post, though, is TikTok, averaging 281.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →