#nostalgia

We track 1256 posts using #nostalgia across 6 networks, carrying 103.5M engagement between them — an average of 82.4K per post.

It is used most on Douyin: 700 of the 1256 posts we hold, 56% of the total.

Where it performs hardest per post, though, is TikTok, averaging 328.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →