#non_mainstream

We track 17 posts using #non_mainstream across 1 network, carrying 4.4M engagement between them — an average of 257.3K per post.

It is used most on Douyin: 17 of the 17 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 257.3K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →