#monsoon

We track 42 posts using #monsoon across 3 networks, carrying 43.5M engagement between them — an average of 1M per post.

It is used most on Bluesky: 24 of the 42 posts we hold, 57% of the total.

Where it performs hardest per post, though, is Instagram, averaging 2.9M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →