#mom

We track 853 posts using #mom across 7 networks, carrying 228.6M engagement between them — an average of 268K per post.

It is used most on Douyin: 311 of the 853 posts we hold, 36% of the total.

Where it performs hardest per post, though, is TikTok, averaging 712.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →