#mm
The most viral posts using #mm across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.
We track 131 posts using #mm across 3 networks, carrying 23K engagement between them — an average of 176 per post.
It is used most on Bluesky: 129 of the 131 posts we hold, 98% of the total.
And Bluesky is not just where the volume is: it is also where the tag performs best per post, averaging 23.
Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →
Top #mm posts ALL NETWORKS
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Most viral #mm on Bluesky
See all 129 Bluesky posts and track new ones live.
Most viral #mm on Instagram
Most viral #mm on X / Twitter
#mm in five questions
What is #mm and where is it used?
A hashtag with 131 posts tracked by ViralHunt across 3 networks, mostly on Bluesky (129 posts). Those posts add up to 23K engagement, about 176 per post.
Where does #mm perform best?
On Bluesky: 23 engagement per post on average, which is also where it is posted most.
When do people post with #mm?
Mostly on Fridays, around 11:00 UTC: 19% of the 131 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.
Who uses #mm most?
mjpierce.bsky.social (Bluesky, 22 posts), lucyfelthouse.bsky.social (Bluesky, 21 posts), reinventor.bsky.social (Bluesky, 11 posts), kevinklehr.bsky.social (Bluesky, 10 posts), heeeeeellyusich (Instagram, 1 posts), malaymail (X / Twitter, 1 posts).
Which hashtags go with #mm?
Other tags with volume on the same networks: #booksky, #mmromance, #romancelandia, #gay, #romance, #bookworm.
When people post with #mm
Hour of day and day of the week of the 131 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.
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