#mime

We track 30 posts using #mime across 4 networks, carrying 44M engagement between them — an average of 1.5M per post.

It is used most on Instagram: 24 of the 30 posts we hold, 80% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 1.8M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →