#mayday

We track 70 posts using #mayday across 2 networks, carrying 2.2M engagement between them — an average of 31.7K per post.

It is used most on Douyin: 62 of the 70 posts we hold, 89% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 35.5K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →