#macro

We track 1266 posts using #macro across 7 networks, carrying 4.8M engagement between them — an average of 3.8K per post.

It is used most on Bluesky: 1198 of the 1266 posts we hold, 95% of the total.

Where it performs hardest per post, though, is Instagram, averaging 78.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →