#lionelmessi

We track 46 posts using #lionelmessi across 4 networks, carrying 33.2M engagement between them — an average of 720.9K per post.

It is used most on Instagram: 22 of the 46 posts we hold, 48% of the total.

Where it performs hardest per post, though, is TikTok, averaging 1.8M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →