#ice

We track 759 posts using #ice across 8 networks, carrying 50.7M engagement between them — an average of 66.7K per post.

It is used most on Bluesky: 503 of the 759 posts we hold, 66% of the total.

Where it performs hardest per post, though, is TikTok, averaging 494.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →