#hypebeast

We track 152 posts using #hypebeast across 3 networks, carrying 11M engagement between them — an average of 72.1K per post.

It is used most on TikTok: 150 of the 152 posts we hold, 99% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 71.8K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →