#horrorstory

We track 56 posts using #horrorstory across 3 networks, carrying 12.6M engagement between them — an average of 225.1K per post.

It is used most on Instagram: 30 of the 56 posts we hold, 54% of the total.

Where it performs hardest per post, though, is TikTok, averaging 480.6K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →