#highlights

We track 509 posts using #highlights across 5 networks, carrying 38.3M engagement between them — an average of 75.2K per post.

It is used most on TikTok: 240 of the 509 posts we hold, 47% of the total.

Where it performs hardest per post, though, is Instagram, averaging 1M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →