#hideandseek

We track 19 posts using #hideandseek across 4 networks, carrying 17.3M engagement between them — an average of 908.2K per post.

It is used most on Instagram: 9 of the 19 posts we hold, 47% of the total.

Where it performs hardest per post, though, is TikTok, averaging 2.1M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →