#happynewyear

We track 66 posts using #happynewyear across 5 networks, carrying 7.8M engagement between them — an average of 117.8K per post.

It is used most on TikTok: 26 of the 66 posts we hold, 39% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 291.1K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →