#goals

We track 394 posts using #goals across 5 networks, carrying 69M engagement between them — an average of 175K per post.

It is used most on TikTok: 248 of the 394 posts we hold, 63% of the total.

Where it performs hardest per post, though, is Instagram, averaging 745.6K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →