#givingtuesday

We track 32 posts using #givingtuesday across 4 networks, carrying 4.9M engagement between them — an average of 154K per post.

It is used most on X / Twitter: 19 of the 32 posts we hold, 59% of the total.

And X / Twitter is not just where the volume is: it is also where the tag performs best per post, averaging 281.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →