#friendship

We track 256 posts using #friendship across 5 networks, carrying 30.7M engagement between them — an average of 120.1K per post.

It is used most on Douyin: 144 of the 256 posts we hold, 56% of the total.

Where it performs hardest per post, though, is TikTok, averaging 611K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →