#facts

We track 938 posts using #facts across 5 networks, carrying 205.5M engagement between them — an average of 219K per post.

It is used most on Instagram: 429 of the 938 posts we hold, 46% of the total.

Where it performs hardest per post, though, is TikTok, averaging 449.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →