#edinburgh

We track 521 posts using #edinburgh across 5 networks, carrying 228.2K engagement between them — an average of 438 per post.

It is used most on Bluesky: 502 of the 521 posts we hold, 96% of the total.

Where it performs hardest per post, though, is Douyin, averaging 18.1K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →