#earthday

We track 254 posts using #earthday across 7 networks, carrying 16.8M engagement between them — an average of 66.1K per post.

It is used most on X / Twitter: 183 of the 254 posts we hold, 72% of the total.

Where it performs hardest per post, though, is Instagram, averaging 488.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →