#drama

We track 1261 posts using #drama across 6 networks, carrying 201.3M engagement between them — an average of 159.6K per post.

It is used most on Douyin: 1077 of the 1261 posts we hold, 85% of the total.

Where it performs hardest per post, though, is Instagram, averaging 365.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →