#documentary

We track 2350 posts using #documentary across 8 networks, carrying 39.6M engagement between them — an average of 16.8K per post.

It is used most on Bluesky: 1443 of the 2350 posts we hold, 61% of the total.

Where it performs hardest per post, though, is Instagram, averaging 333.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →