#didyouknow

We track 1278 posts using #didyouknow across 5 networks, carrying 83.3M engagement between them — an average of 65.2K per post.

It is used most on Instagram: 720 of the 1278 posts we hold, 56% of the total.

Where it performs hardest per post, though, is TikTok, averaging 146.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →