#cover

We track 460 posts using #cover across 5 networks, carrying 108.9M engagement between them — an average of 236.7K per post.

It is used most on Douyin: 360 of the 460 posts we hold, 78% of the total.

Where it performs hardest per post, though, is TikTok, averaging 3.2M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →