#cool

We track 278 posts using #cool across 6 networks, carrying 34.5M engagement between them — an average of 124.1K per post.

It is used most on TikTok: 114 of the 278 posts we hold, 41% of the total.

Where it performs hardest per post, though, is Instagram, averaging 192K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →