#cookies

We track 131 posts using #cookies across 6 networks, carrying 50.4M engagement between them — an average of 384.5K per post.

It is used most on TikTok: 66 of the 131 posts we hold, 50% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 668.5K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →