#color

We track 395 posts using #color across 8 networks, carrying 15.6M engagement between them — an average of 39.6K per post.

It is used most on Bluesky: 282 of the 395 posts we hold, 71% of the total.

Where it performs hardest per post, though, is Instagram, averaging 417.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →