#challenges

We track 179 posts using #challenges across 3 networks, carrying 51.7M engagement between them — an average of 289.1K per post.

It is used most on TikTok: 170 of the 179 posts we hold, 95% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 304.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →