#challenge

We track 1114 posts using #challenge across 6 networks, carrying 333.8M engagement between them — an average of 299.7K per post.

It is used most on TikTok: 583 of the 1114 posts we hold, 52% of the total.

Where it performs hardest per post, though, is Instagram, averaging 931.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →