#buildinpublic

We track 530 posts using #buildinpublic across 4 networks, carrying 625.3K engagement between them — an average of 1.2K per post.

It is used most on Bluesky: 514 of the 530 posts we hold, 97% of the total.

Where it performs hardest per post, though, is Instagram, averaging 44.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →