#boomerang

We track 140 posts using #boomerang across 4 networks, carrying 88.2M engagement between them — an average of 629.9K per post.

It is used most on Instagram: 135 of the 140 posts we hold, 96% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 640.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →