#behindthescenes

We track 245 posts using #behindthescenes across 4 networks, carrying 125.7M engagement between them — an average of 512.9K per post.

It is used most on TikTok: 134 of the 245 posts we hold, 55% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 781.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →