#bbcnews

We track 1451 posts using #bbcnews across 4 networks, carrying 51.4M engagement between them — an average of 35.5K per post.

It is used most on TikTok: 1396 of the 1451 posts we hold, 96% of the total.

Where it performs hardest per post, though, is Instagram, averaging 98.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →