#aww

We track 23 posts using #aww across 2 networks, carrying 14.5M engagement between them — an average of 630.8K per post.

It is used most on TikTok: 20 of the 23 posts we hold, 87% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 725.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →