#awesome

We track 110 posts using #awesome across 5 networks, carrying 18.5M engagement between them — an average of 168.5K per post.

It is used most on Instagram: 71 of the 110 posts we hold, 65% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 226K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →