#awareness

We track 265 posts using #awareness across 5 networks, carrying 10M engagement between them — an average of 37.9K per post.

It is used most on Bluesky: 168 of the 265 posts we hold, 63% of the total.

Where it performs hardest per post, though, is TikTok, averaging 226.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →