Metricool vs SocialPilot (2026): Features & Pricing
Metricool free plan; from ~$20/mo, SocialPilot from ~$20/mo ($17 annual). Real cost for a team compared. ViralHunt is $29/mo for everyone.
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Metricool | agencies and social media managers who want analytics, scheduling and ads reporting in one place | free plan; from ~$20/mo | not verified | Free trial |
| SocialPilot | agencies and small teams needing affordable multi-account scheduling and client reports | from ~$20/mo ($17 annual) | 1 user, 5 social accounts | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | your whole team, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Metricool and SocialPilot? Below we break them down feature by feature, on pricing and on use case — and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Metricool | SocialPilot | ViralHunt |
|---|---|---|---|
| Social platforms covered | 11 — Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch, Google Business (+ ads) | 10 — Facebook, Instagram, TikTok, X, LinkedIn, Threads, Bluesky, YouTube, Pinterest, Google Business | 12 — TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | ✗ | ✗ | ✓ |
| Per-post engagement tracking | ✓ | ✓ | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | Partial | Partial | ✓ |
| AI content studio | Partial | ✓ | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | ✗ | Partial | ✓ |
| Niche / keyword tracking | ✗ | ✗ | ✓ |
| Mention / sentiment listening | Partial | Partial | Partial |
| Post scheduling & publishing | ✓ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✓ | ✓ | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | free plan; from ~$20/mo | from ~$20/mo | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr — viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat — no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Metricool?
Metricool is an all-in-one social media management and analytics platform: plan and publish content, measure performance, and manage paid campaigns across 11 networks (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch, Google Business) from one workspace. Its standout strengths are unified analytics with automated PDF/Looker Studio reports, a drag-and-drop calendar with best-time scheduling, and integrated ads management for Meta, Google and TikTok — rare at its price. It also has competitor benchmarking (tracking the account metrics of rivals you specify), a social inbox, SmartLinks (link-in-bio) and an AI caption assistant; paid tiers add multi-brand, team roles and client approval. It measures and publishes your (and named competitors') output — it is not a cross-network viral-discovery engine.
- Broad, well-regarded native analytics and automated reporting across 11 networks
- Rare integrated ads management (Meta/Google/TikTok) alongside organic scheduling
- Strong free tier and low entry price
- No content discovery, trending radar or repurposing — it measures output, not the viral landscape
- LinkedIn and X are paid per-connection add-ons, so real cost climbs
- No content-production board, team chat or DM automation
Pricing: free plan; from ~$20/mo
What is SocialPilot?
SocialPilot is a social media management and scheduling platform aimed at agencies and small teams. It centralises publishing across ten networks with a content calendar, bulk CSV scheduling (up to 500 posts) and optimal-time posting, plus a unified inbox for comments and messages, analytics with white-label client reports, approval workflows, an AI content assistant and a content library. It is built to schedule and report on the accounts you own — not to discover what is going viral across networks.
- Low price with generous account and user limits vs rivals
- Bulk scheduling across 10 networks with a content calendar
- Strong agency tooling: white-label reports, approvals, unified inbox
- No viral/trending content discovery across networks
- Focused on owned accounts, not creator/competitor monitoring
- No permanent free plan
Pricing: from ~$20/mo ($17 annual)
What is ViralHunt?
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks — TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr — in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat — and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in — no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Metricool if your job is agencies and social media managers who want analytics, scheduling and ads reporting in one place. Broad, well-regarded native analytics and automated reporting across 11 networks.
- SocialPilot if your job is agencies and small teams needing affordable multi-account scheduling and client reports. Low price with generous account and user limits vs rivals.
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
Comparing Metricool and SocialPilot because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Metricool — best for agencies and social media managers who want analytics, scheduling and ads reporting in one place.
- SocialPilot — best for agencies and small teams needing affordable multi-account scheduling and client reports.
- ViralHunt — best if you want to discover viral content across 12 networks and turn it into content as a team.